> ## Knowledge Base Index > Fetch the complete knowledge base index at: https://helpdesk.brandsgateway.com/sitemap.xml > Use this file to discover available pages before exploring further. > Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash). # How to Get Approved on Google Merchant Center & Meta When Selling Branded Products This article explains the most common approval requirements for selling branded or luxury products on Google Merchant Center and Meta (Facebook & Instagram). Both platforms review stores to ensure they are legitimate, transparent, and safe for users. Most rejections are caused by trust or consistency issues rather than the products themselves. Below is what you need to check before submitting your store for review. 1. Business identity must be clear and verifiable Your website must clearly show that a real business is operating the store. Make sure your site includes: * A visible business or company name * An About Us page explaining what the business does * A Contact page with a working email address and at least one additional contact method * Consistent business details across your website, Merchant Center, and Meta Business Manager Stores that appear anonymous, incomplete, or inconsistent are often rejected for unverified business identity or misrepresentation. --- 2. Product authenticity and messaging must be accurate When selling branded products, platforms closely monitor how items are described. To stay compliant: * Sell only authentic products * Use factual, neutral product descriptions * Do not use terms such as “replica”, “inspired by”, or “similar to” * Do not imply official brand authorization unless you have it Avoid excessive use of brand names in page titles, meta descriptions, or image overlays. Neutral positioning such as “Luxury designer fashion sourced from verified suppliers” is recommended. 3. Pricing and shipping must be transparent and consistent All prices shown in ads or product listings must match: * The product page * The cart * The checkout Shipping information must: * Be clearly explained on your website * Match the settings in Merchant Center and Meta * Include realistic delivery timelines Common issues include added fees at checkout, mismatched shipping costs, missing delivery estimates, or countries enabled on the site but not configured in platform settings. 4. Checkout must be fully functional Both platforms test the buying experience during review. Your store must: * Be publicly accessible (no password protection) * Have visible Add to Cart buttons * Allow checkout without forcing account creation * Use HTTPS (SSL) * Correctly reflect product availability If reviewers cannot complete the checkout flow, approval will fail automatically. --- 5. Required policy pages must be present The following pages are mandatory and must be accessible from the footer: * Privacy Policy * Terms & Conditions * Refund / Returns Policy * Shipping Information Policies should be complete, clear, and relevant to your business. Generic or hidden policy pages often lead to rejection. --- 6. Consistency across platforms is critical Google and Meta cross-check information from multiple sources. Ensure the following are identical everywhere: * Business name * Domain * Contact details * Currency and language * Product pricing * Shipping rules Inconsistencies are treated as trust signals and can lead to product disapprovals or account suspensions. Summary Approval on Google Merchant Center and Meta depends on trust, transparency, and consistency. If your store: * Clearly identifies the business * Uses accurate and realistic product messaging * Shows transparent pricing and shipping * Has a working, accessible checkout * Keeps information consistent across platforms then approvals are usually smooth and repeatable. If you need further help, review the specific rejection reason shown in your Merchant Center or Meta account and compare it against the sections above. For additional assistance from our team, please open a support ticket.