The best way is to hide the collection filtered by brands as it allows to automatically hide newly added products of a certain brand without publishing it in the store. You can also set up a publishing date, for example, for seasonal products (flipflops, shorts, etc). Follow the steps below:

In the Shopify ‘Admin Panel’, select ‘Collections’ and open a collection you want to set a publish date for;

Scroll down and search for ‘Visibility’;

To hide a collection, choose the ‘Hidden’ button;

When you are done – click ‘Set a specific publish link and choose the date/time, when you would like the collection to be published and press the ‘Save’ button to save the changes.
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